About GWC

The Big Picture

For many decades, Earth’s Great Whales have needed an organization exclusively dedicated to generating awareness, motivating the public, and steering the public’s involvement towards saving whales.


Our Mission

The Great Whale Conservancy protects the world's great whales and their habitat.


Our Strategy

Our approach toward protecting these wonderful beings is to ensure that the public knows what their problems are and what the solutions can be. GWC provides information, ideas and opportunities for people of all ages, all over the world, to join the effort and act on behalf of Earth's Great Whales.


Our Campaigns

Stopping Ship Strikes

Stopping Offshore Seismic Testing

Stopping Entanglements and Plastic Pollution


Our Staff

GWC Co-Director Michael Fishbach focuses on implementation of public outreach and education. Michael has been actively involved in conservation efforts, scientific research, education, and ecotourism related to blue whales for twenty years. He is currently working on blue whale habitat protection in the Sea of Cortez off Baja California.

GWC Co-Director Gershon Cohen, Ph.D., focuses on developing and implementing the Conservancy’s strategic and political objectives. Gershon has been working on water pollution and marine mammal protection issues for more than twenty years. He founded Earth Island Institute's Campaign to Safeguard America's Waters and has been directing that national campaign for fourteen years. Gershon also co-authored the Alaska Cruise Ship Ballot Initiative adopted by statewide vote in August 2006, establishing the world’s strictest pollution rules and oversight policies for the cruise industry. He holds a Master’s Degree in Molecular Biology and a Ph.D. in Environmental Policy.


Our Advisor

John Calambokidis, a research biologist and co-founder of Cascadia Research, a nonprofit organization formed in 1979 and based in Olympia, Washington, is an advisor to the GWC. He periodically serves as Adjunct Faculty at Evergreen State College, where he teaches a course on marine mammals. Calambokidis’s primary interests are the biology of marine mammals and the impacts of humans. As a Senior Research Biologist at Cascadia Research he has served as Project Director for over 100 projects. He has authored two books on marine mammals (one on blue whales and a guide to marine mammals) as well as more than 150 publications in scientific journals and technical reports. Calambokidis has conducted studies on a variety of marine mammals in the North Pacific from Central America to Alaska. His work has been covered by the Discovery Channel and was featured in a National Geographic TV special and magazine article released in March 2009.

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