Michael Fishbach, GWC and Ralph Chami, IMF economist, worked together to come up with a new idea — what if we could put a dollar value on whales’ contribution to healthy oceans and carbon capture? Would the world of finance and public policy listen? This idea has now come to fruition, and the paper published in IMF’s Finance & Development https://www.imf.org/external/pubs/ft/fandd/2019/12/natures-solution-to-climate-change-chami.htm, has gone viral on social media. Here is one example of how the story is told in a two-minute video.